I touched on this briefly in my New Year’s post.
What saddened me when I dug deeper into medical startups in 2016 was that, quite often, success was seen as something to achieve at all costs, with no respect for customers, colleagues, or the wider community.
Even if a brand has a carefully constructed facade, it will all fall apart behind the scenes if you don’t genuinely care.
Coming from the similarly ruthless world of physician training, I found it very disappointing, especially when startups and the entrepreneurial world are trying to attract more clinicians.
Most clinicians are attracted to healthcare because of the caring aspect. They genuinely want to help make a great contribution to people’s lives, through direct patient-clinician contact.
That compassion and vulnerability can be misused by unscrupulous individuals and companies, and even with a strong Corporate Social Responsibility (CSR) program, the WHY behind the company can be lost.
Is any industry safe from this?
But it’s up to us, the individuals, to keep our values in mind, and live them.
Are you living your Mission Statement?